PetFriendly (2023-2024)
At PetFriendly, I contributed to a range of exciting projects, honing my skills in key areas such as product photography, social media strategy, and video production.
I worked on everything from creative ideation to hands-on execution, crafting compelling visual content and developing ads that drove engagement across digital platforms. Each project sharpened my ability to deliver high-quality results tailored to brand needs, combining creativity with strategic insight.
How To - Educational Video’s
Our goal was to provide clear, user-friendly instructions for each of our products. I took on multiple roles throughout the production process, including scripting, directing, videography, audio recording, and post-production editing.
This multifaceted approach allowed me to ensure that the instructional videos were not only informative but also visually engaging and aligned with our brand’s voice.
Point of Purchase - Video’s
We wanted to give customers a clear idea of what they’re getting with each product. I wore a few different hats during the video production, handling everything from scripting and directing to shooting, recording audio, and editing.
This hands-on approach helped me create engaging videos that highlight the key features in a fun and approachable way.
Organic Social Post
I created this project as an engaging organic post to showcase the beauty of each season, embracing the idea of "the gift that keeps on giving."
By highlighting the unique charm of each season, I aimed to spark interest and connection with the audience, inviting them to appreciate what each time of year has to offer.
Clean Product Videos
The goal here was to create versatile content that could be utilized across various platforms.
We designed product videos for organic and paid social media, as well as for our website, ensuring a cohesive and engaging brand presence everywhere.
Photography
At PetFriendly, I had the opportunity to engage in exciting photography projects that allowed me to explore my creativity while working with pets, products, and people.
These visuals were used in various formats, including organic social media posts, advertisements, our website, and employee headshots, helping to elevate our brand presence across multiple platforms.
